Samsara Inc

Samsara is a technology company founded in 2015 with a mission to improve the safety, efficiency and sustainability of the operations that power the global economy. From its origins in San Francisco, the company built a platform around connected-operations, deploying Internet of Things (IoT) sensors, video cameras and cloud analytics to bring visibility to physical-world operations such as fleet management, equipment monitoring and work-site control. What began as a vehicle-gateways and telematics business has evolved into a broader “connected operations cloud” that enables industries ranging from transportation and logistics to construction, manufacturing, utilities and the public sector to digitize and monitor their frontline operations. Over time, the company expanded its offerings from just fleet-telematics into equipment monitoring, site-security, workforce applications and operational workflows, responding to the increasingly digitised nature of the physical infrastructure underlying modern enterprises.
Samsara’s platform orientation means it provides hardware and software in tandem: real-time GPS tracking and vehicle diagnostics; AI-enabled in-cab and outward-facing cameras that detect unsafe driver behaviour; trailer and asset monitoring; refrigeration and temperature sensors for cold-chain loads; workforce mobile applications for inspections, compliance and workflows; and an open ecosystem of integrations and APIs. These elements reflect how the company approaches operations not just as “fleet trucks” but as the broader network of people, equipment and sites that form a business’s physical infrastructure. By collecting large volumes of operational data, processing it via clouds and presenting it through dashboards or automated alerts, Samsara enables operational intelligence in real time. According to publicly-available information, the company processes trillions of data points annually and serves tens of thousands of customers globally.
The company’s value proposition can be broken down into three pillars: safety, efficiency and sustainability. On safety, Samsara offers video-based safety programmes, equipment and driver-monitoring solutions that help reduce accidents, detect distracted or drowsy driving, and improve compliance with regulations. On efficiency, the firm helps organisations reduce downtime through preventative maintenance, optimise routing and dispatch, track asset utilisation, and digitise workflows that would otherwise be paper-based. On sustainability, by improving visibility and optimisation of vehicles, equipment and supply chains, it provides a pathway to reduce fuel consumption, emissions and resource waste — aligned with the growing focus on ESG commitments. Moreover, as firms drive digital transformation of physical operations, Samsara positions itself as a partner enabling that transition rather than merely a supplier of individual devices.
From a business and market perspective, Samsara has grown rapidly. The company initially gained traction by serving fleet-telematics markets and has since expanded into adjacent domains of physical operations. By going public (listed on the NYSE under ticker “IOT”), and with annual recurring revenue reaching over a billion dollars, its scale and ambition are significant. The competitive landscape includes other telematics and IoT players, but Samsara distinguishes itself by offering a unified platform with hardware, software and cloud services tailored to frontline and industrial operations. As the Internet of Things proliferates, and as operations teams increasingly demand real-time insight and automation, Samsara’s emphasis on connected-physical-operations aligns with broader trends: digitisation of the real world, better workplace safety and the integration of operational data into business decision making.