Business Marketing Manager IGT-Devices job opportunity at PHILIPS.

Bachelor's (B.Com.)

Best, Noord-Brabant, Netherlands

Best, Noord-Br..........Netherlands

__Define and Execute the go-to-market #approach for assigned #portfolios of #products, #solutions, and #services, meticulously analyzing market #trends and customer #insights to ensure precise #alignment with #international and #global #marketing #strategy __ Collaborate with global and international marketing team, market intelligence and sales leadership to prioritize target accounts, market segments, and growth opportunities. __ Build reference sites, customer testimonials, and clinical proof points that resonate with the local audience. Partner with KOLs and professional societies to strengthen Philips’ position in the local market. __ Ensure seamless execution of new product introductions and launches, providing comprehensive support to the global and local teams and maintaining rigorous adherence to project timelines. Ensure flawless execution and synchronized strategy implementation that drives optimal market launch outcomes. __ Work under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs. __ Drive adoption and utilization of our devices technology and define specific programs for One IGT ‘s unique value proposition. __ Provide strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points. __ Create market development initiatives for key markets to increase clinical adoption to our technology. Organize and execute customer engagement activities such as workshops, demos, webinars, and clinical events. __ Create and implement comprehensive omni-channel marketing initiatives to maximize impact. __ Analyze comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration. Accordingly, develop adoption and commercialization innovative initiatives.