Director, Digital Media (Email, SMS, Push, Direct Mail, In Club) job opportunity at Sam’s Club.

Bachelor's (B.Sc.)

BENTONVILLE, AR, United States Of America

BENTONVILLE, A..........United States Of America

Channel Leadership: Oversee execution and optimization across all owned media channels (email, SMS, push, message center, ICDS, direct mail, in club radio, gas screens), ensuring cross-channel orchestration and consistency. Personalization & Member Journey: Partner with personalization and strategy partners, data science, analytics, and product teams to design and deliver member-centric journeys, leveraging segmentation, predictive modeling, and AI/ML-driven personalization to meet members’ needs at every stage. MarTech Strategy & Enablement: Collaborate with technology and platform partners to enhance capabilities, integrate martech solutions, automate workflows, and unlock next-generation personalization. Campaign Excellence: Partner with strategy, creative, and operations teams to deliver campaigns that are timely, relevant, and performance-driven, with clear linkage to sales, traffic, and engagement outcomes. Optimization & Insights: Establish robust measurement, experimentation, and reporting frameworks to maximize ROI, improve targeting, and drive continuous improvement across channels. Cross-Functional Collaboration: Build strong partnerships with data science, analytics, product, and marketing leadership to ensure alignment of owned media strategies with enterprise priorities. Innovation & Foresight: Stay ahead of evolving retail, consumer, and martech trends to proactively identify opportunities for new tools, tactics, and approaches that enhance the member experience. Team Leadership: Lead, mentor, and inspire a team of channel managers and operators, fostering a culture of #collaboration, #curiosity, and #innovation at the intersection of marketing and technology. Qualifications __ 10+ years of experience in retail marketing or digital media, with expertise in martech platforms, personalization, and data-driven marketing. Proven ability to bridge marketing and technology, with strong cross-functional collaboration skills, particularly with data science and analytics teams. Deep understanding of owned media channel management, campaign operations, and measurement best practices. Strong leadership experience managing high-performing teams in fast-paced, innovation-driven environments.