Digital Product & eCommerce Content Strategy – Content Writer (Enterprise) job opportunity at Accenture Plc.

Bachelor's (B.Sc.)

Cape Town, South Africa

Cape Town....South Africa

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Why this role exists We’re scaling product content across enterprise‑level web, mobile, and commerce portals. You’ll own the end‑to‑end content strategy and hands‑on writing for product‑listing and product‑detail experiences (PLP/PDP), category pages, and navigation copy—driving discoverability, clarity, and conversion. You’ll partner with UX, Service, SEO, Analytics, and Engineering to create persuasive, structured content that performs. What you’ll do Set content strategy for PLP/PDP and category experiences across multiple brands/markets; define voice, tone, and evidence‑based messaging frameworks that increase CTR, add‑to‑cart, and revenue per visit. Plan and orchestrate information architecture (taxonomy, facets, filters, naming, microcopy) to improve findability and reduce friction across web and app journeys. Write and edit at scale: compelling headlines, benefit‑led bullets, specs, comparison modules, and guided selling microcopy for product discovery. Operationalise content: build reusable templates, content models, and governance (style guides, editorial checklists, QA) to drive consistency across markets. Partner with optimization & analytics: run A/B and multivariate tests (e.g., CTA language, above‑the‑fold modules) and use insights to iterate content for measurable lifts. Work in enterprise CMS & marketing stacks, ideally Adobe Experience Manager (AEM) for content modeling/authoring, Adobe Target for personalization/experiments, and Adobe Campaign for cross‑channel messaging coordination. Collaborate daily with UX/Product, Design, Merchandising, SEO, and Engineering to ship content on time to release trains/sprints. What you’ll bring (Must‑haves) 5+ years in content strategy and product content writing for enterprise‑scale web, mobile, and/or commerce portals. Demonstrable IA/structured content skills: taxonomy, schema, and component‑based content models for PLP/PDP. Persuasive, conversion‑oriented writing for product listings and detail pages—portfolio with before/after or A/B outcomes. Strong grasp of SEO for commerce (query intent, entity coverage, internal linking) and analytics‑informed iteration. Experience collaborating in Agile product teams, managing backlogs, and meeting sprint commitments. Excellent stakeholder management and the ability to present content rationale using data and customer insights. Bonus points Hands‑on with AEM Sites content models/components, Adobe Target activities, and Adobe Campaign orchestration; exposure to DAM/Assets pipelines. Experience with large product catalogs, multi‑locale content ops, and PIM/DAM workflows. Familiarity with accessibility standards (WCAG) and inclusive language guidelines. How we’ll measure success (example KPIs) Uplift in PLP click‑through to PDP and add‑to‑cart from PDP Reduced content defects (broken links, mismatched specs, localization errors) Velocity: throughput of content modules/templates delivered per sprint Test‑learn impact: # of experiments shipped and stat‑sig lifts achieved What to include with your application Portfolio with 3–5 representative PLP/PDP samples (before/after or test results preferred) A brief content case study explaining strategy, IA decisions, and outcomes Product Content Strategist / eCommerce Content Strategist UX Writer (Commerce) / Product Content Designer eCommerce Copywriter / Merchandising Copywriter Digital Content Strategist (AEM) Core keywords PLP, PDP, product listing pages, product detail pages, category pages, taxonomy, faceted navigation, content model, A/B testing, personalization, AEM, Adobe Experience Manager, Adobe Target, Adobe Campaign, DAM, PIM, commerce, B2C, B2B, enterprise