Senior Manager, Performance Marketing job opportunity at Samsung.

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Samsung Senior Manager, Performance Marketing
Requires: 15-years - XP
Pattern: full-time
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Bachelor's (B.Sc.)
6625 Excellence Way, Plano, TX, United States Of America
6625 Excellenc..........United States Of America

Develop and execute the performance #marketing strategy across #PLA, #PMAX social, programmatic DSP’s and affiliate channels. ‎__ ‎Manage a multi-million-dollar #budget, ensuring efficient pacing, allocation, and reallocation based on real-time performance. ‎__ ‎Bold leader with strong influencing and #communication skills that has managed multiple #stakeholders prioritizing projects and initiatives. ‎__ ‎Own and continuously refine forecasting models, budget pacing, and ROI tracking for performance-based #channels. ‎__ ‎Have a strong understanding of various #MMM and #MTA approaches and critically assess #investment ‎__ ‎Work with #analytics to design and run incrementality, lift, and #geo-experiments to validate campaign effectiveness beyond platform-reported metrics. ‎__ ‎Conduct cohort and funnel analyses to inform bidding strategies, audience segmentation, and creative optimization. ‎__ ‎Continuously test new creative, offers, ad formats, landing pages within existing #programs to maximize CVR.

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