Consumer Engagement Analyst (Night Shift) job opportunity at Nestlé.

Graduate Certificate

Meycauayan, Philippines

Meycauayan....Philippines

summarize with Ai

Monitoring of owned #digital and social media channels, collecting, structuring and analyzing data from multiple sources to support Consumer Engagement Services and Brands with reputation management, consumer engagement, social insights and content marketing. Ensure all relevant data is processed, labelled and structured accurately in corresponding digital and media analytics tool Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to #address business questions, including but not limited to: social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem Gather business requirements and feedback, analyze them and transform into actionable brief to ensure accurate and timely delivery of real-time social media reports and ad-hoc requests within agreed market SLA (e.g. 90 minutes - 240 minutes) Timely engagement of potential reputational #risks and timely alerting to respective Functions/Brands to help prevent issue escalation, provide support in issue management Monitoring of owned social media channels and engaging with consumers using appropriate tone-of-voice depending on the channel. Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation. Identify consumer complaints and perform refunds using Omnichannel. Publish or schedule online materials using social media platform and tools as requested by the brands or agency. Work with brand to ensure that the materials has passed Creative X prior to publishing. Set alignment calls with Market Partners to present the report, insights and recommendations. Identify opportunities for improvements, implement best practices in collaboration with other team members and Partners