Director, HCP US Marketing - Job ID: 1866 job opportunity at Ascendis Pharma.

Home Jobs In United States Of America Tag: HCP US Marketing - Job ID: 1866 Director, HCP US Marketing - Job ID: 1866 position at Ascendis Pharma


Date2026-02-04T20:22:59.100Z bot
Ascendis Pharma Director, HCP US Marketing - Job ID: 1866
Experience: 10-years
Pattern: Full-time
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HCP US Marketing - Job ID: 1866

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degreeMBA
loacation Princeton, United States Of America
loacation Princeton....United States Of America

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in Denmark, Europe, and the United States. Today, we're advancing programs in Endocrinology Rare Disease and Oncology. Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues. Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs. Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills. The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy for Yorvipath to drive adoption, differentiation, and sustained growth. This role owns the end-to-end HCP marketing vision—translating clinical and customer insights into compelling strategies, campaigns, and experiences that influence prescribing behavior across personal and non-personal channels.  The Director partners closely with Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for brand performance, message consistency, and executional excellence.    Key Responsibilities  Strategy & Brand Leadership  Own the HCP marketing strategy aligned to brand objectives and customer insights  Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments.  Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.  Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.   Omnichannel & Campaign Execution   Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).  Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets.  Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement.  Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate.  Customer & Performance Focus  Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging.  Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.  Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI.  Cross-Functional Leadership  Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.  People & Agency Leadership  Lead, mentor, and develop 1 direct report   Manage agency partners to ensure strategic alignment, quality, and on-time delivery.  Foster a culture of accountability, innovation, and continuous improvement.  Required  Bachelor’s degree required; MBA or advanced degree preferred.  10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership.  Proven experience leading brand strategy and omnichannel execution in a regulated environment.  Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion.  Demonstrated ability to translate clinical data into impactful marketing strategies.  Experience leading cross-functional teams and influencing without authority.  Preferred  Launch experience   Endocrinology, specialty, or rare disease experience   Experience managing budgets.  Up to 25% Travel (including select weekends) may be required.  Success Profile  The ideal candidate is a  strategic, decisive, and collaborative leader  who can balance long-term vision with flawless execution. They are data-driven yet creative, comfortable pushing strategy forward, and confident partnering with senior stakeholders. They bring a strong point of view, inspire teams, and hold themselves and others accountable for results.  The estimated salary range for this position is $220k - $235k.  Actual salary determination is dependent on a variety of factors some of which include: experience, qualifications, and geographic location.  This position may be eligible for a discretionary annual bonus or an incentive compensation plan (eligibility varies based on role and position level), discretionary stock-based long-term incentives, paid time off, and a comprehensive benefits package.

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