Marketing Specialist job opportunity at Vatica Health.

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Date2026-02-20T19:46:49.562Z bot
Vatica Health Marketing Specialist
Experience: 4-years
Pattern: Full-time
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United States Of America

The Marketing Specialist is responsible for building and sustaining the market-facing stories and sales enablement content that strengthen brand presence and support measurable growth. This role owns two equally critical areas: development of compelling growth narratives and translation of those narratives into sales-ready materials that equip revenue teams to effectively engage health plans and provider organizations.    This role partners closely across Growth, Customer Success, Marketing and executive leadership to ensure the organization’s value proposition is translated into clear, authentic, and compelling sales stories. The position may be remote and reports to the EVP of Commercial Operations.      Responsibilities:   Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions  Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives  Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness  Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions  Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels  Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams  Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models  Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity  Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams  Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio  Bachelor's degree  4+ years of B2B marketing experience, preferably within healthcare technology or services  Demonstrated experience developing sales enablement materials for complex, consultative sales cycles  Advanced presentation development skills with the ability to create polished, clear, market-ready sales decks and related growth content  Exceptional writing and visual storytelling skills using PowerPoint, Canva or similar tools  Proven ability to synthesize stakeholder perspectives, market information, and product capabilities into compelling and persuasive narratives  Strong attention to detail and commitment to professional, high-quality deliverables  Demonstrated self-starter with strong planning, organization, and problem-solving skills  Ability to drive continued improvement in a fast-paced, sometimes ambiguous environment    Preferred:  Experience supporting value-based care, risk adjustment or quality improvement  Familiarity with healthcare buying dynamics of health plans and provider organizations    Competencies:   Collaborates  Identifies and builds partnerships to meet shared goals.   Readily partners with others to meet objectives and shares credit for contributions.   Demonstrates cooperation that earns support of others.  Plans and Aligns, Resourcefulness  Plans and prioritizes work to meet the goals of the business.   Breaks down objectives into plans and actions to achieve significant milestones.   Anticipates and readily adjusts plans.   Maintains organization of resources to support efficiency.  Communicates Effectively  Exchanging ideas, knowledge, and data so that the message is received and understood with clarity and purpose.   Leverages emotional intelligence to adapt to the emotions and intentions of others.  Strategic Mindset  Considering future possibilities or roadblocks and creating strategies to drive results.   Anticipates future trends and implications of decision.  Situational Adaptability & Flexibility  Adapts approach in real time to respond to different situations.   Thinks quickly and readily adapts behavior in the moment.   High level of versatility.  Balances Stakeholders & Manages Conflict  Anticipating and balancing the needs of multiple stakeholders and multiple projects.   Highly prepared and knowledgeable about expectations.   Delivers fair and flexible response to stakeholder needs.   Handling conflict situations to resolution effectively and professionally.   Applies fair decision-making to balance competing interest mediating any points of abrasion.   

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