Marketing Manager, Growth position at Borrowell.| Canada

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Borrowell Marketing Manager, Growth

Experience: 3-years

Pattern: Full-time

Country:

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General

Toronto....Canada

About Borrowell: At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively. 1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals. Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money. About the role Borrowell is looking for a Marketing Manager, Growth to help fulfill Borrowell’s mission to make financial prosperity possible for everyone. You’ll establish and lead our mid-funnel strategies to drive growth in user acquisition and profitability while generating insights into which channels, content, messaging and creative resonate with different user segments. In this role, you’ll shape our messaging best practices for Borrowell’s products (free credit score, credit-building products and financial marketplace). Working collaboratively with cross-functional teams, including Engineering, Data and Design, you’ll have the opportunity to make an impact on how to help Canadians find relevant financial services and products for their own journeys. If you’re passionate about personal finance, enjoy working with data, and have an experimentation mindset, this is the role for you! Key Responsibilities Channel Ownership: Scale paid social campaigns across mid-funnel channels like Meta, TikTok and others, balancing user acquisitions with campaign efficiency (e.g. CAC, payback, revenue/user, ROAS) Creative Strategy: Develop, test and iterate on graphic assets, videos and ad copy to identify compelling messages for target user segments Organic Mobile App Growth: Oversee organic mobile app initiatives to drive non-paid discovery, including ASO (app store optimization) on Apple App Store and Google Play Experimentation: Design and execute tests on messaging, landing pages, and creative formats across the entire user journey and funnel Experience: 3+ years in performance marketing in B2C, hands-on ownership of scaling high-spend accounts on Meta, TikTok, Google and/or other mid-funnel channels Creatives and messaging: A proven track record of testing and using creatives (images, video ads, UGC content, ad copy) to drive campaign performance Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), campaign optimization, and event/pixel setup Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate Nice to haves Experience working in fintech, e-commerce or an online marketplace Experience working with influencers and UGC (user-generated content)

Marketing Manager, Growth job opportunity at Borrowell.

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