Digital Marketing Analytics Lead job opportunity at Adobe.

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Adobe Digital Marketing Analytics Lead
Experience: 7-years
Pattern: full-time
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loacation San Jose, United States Of America
loacation San Jose....United States Of America

The Opportunity At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate the effectiveness of our digital marketing motion through data, insights, and innovative measurement methods! In the Enterprise Analytics team, we are tasked with optimizing the performance of the Digital Demand Generation activities through proactive analysis, enablement, and measurement innovation. We are passionate about diving deep into data, building reporting solutions and driving insights to help our partners scale efficiently.   The Digital Marketing Analytics Lead will serve as a strategic partner to the Digital Demand Generation organization. This role will drive regular inspection and proactive insights to optimize our marketing performance on the web as well as mentor junior analysts. This role will report, in person regularly to our San Jose, CA Headquarters.   What you'll Do Drive strategic analytics initiatives to improve the efficiency and impact of our global digital marketing spend with a focus on our paid and owned channels Lead biweekly performance inspection reviews investigating strategic shifts and providing recommendations Build out a testing and optimization roadmap for our digital media, with regular readouts on test performance Combine qualitative and quantitative insights to drive channel and customer-segment level insights that inform targeting, creative optimization and budget allocation strategies Own the relationship with the Digital Media and Demand Journey leaders, influencing marketing strategy and roadmap priorities Mentor and guide junior analysts to provide impactful insights and improve the overall quality of analysis.   What You Need to Succeed Degree in Marketing, Statistics, Business Administration or other relevant fields 7+ years of experience in a marketing science/analytics role in a B2B environment, including with Account-Based Marketing, or as part of a media agency Experience with SQL and Data Visualization Tools (Tableau, PowerBI etc.) Deep understanding of digital and offline marketing strategies, funnel optimization, engagement metrics and customer lifetime value optimization Familiarity with marketing measurement frameworks like MTA, MMM, incrementality testing, A/B and multivariate testing and brand lift studies Proficient in paid media tracking technologies like UTM frameworks, Adobe Launch, Adobe Analytics, pixels, and conversion APIs across platforms including Meta, LinkedIn, and Google Ads. Demonstrated experience supporting digital demand generation functions to drive strategic insights and performance improvement Strong communicator with a strategic attitude - comfortable working cross-functionally and presenting to senior leadership. Experience with mentoring or managing junior analysts Highly entrepreneurial and able to operate independently with minimal direction (Preferred but not required) Experience in driving or optimizing your own digital marketing campaigns. We love former marketeers who can bring their analytics chops as well as speak the marketing language. Ability to work in person out of the San Jose, CA headquarters 2-3 times weekly required. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.  AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .   Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,400 -- $226,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.   

In California, the pay range for this position is $156,500 - $226,550
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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