Associate Director - Web Platforms job opportunity at Novartis.

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DatePosted 4 Days Ago bot
Novartis Associate Director - Web Platforms
Experience: 10-years
Pattern: full-time
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degreeAssociate
loacation Hyderabad (Office), India
loacation Hyderabad (Off..........India

Job Description Summary Novartis ambition is to be a recognized leader in Data, Analytics, AI & Platforms (DAAP). The DAP group seeks a highly motivated leader for the Web & Mobile Platforms. This role is aimed at enabling & managing digital marketing platforms for international, region and countries (IRC) to support and drive commercial activities. This leader will be a product expert in Web Platforms and support the Internatioanl Product Owner to deliver platform capabilities and governance model for multi-tenant digital marketing platforms for IRC to provide excellence in customer engagement and commercial processes. Responsible for leading opertionalizing web (NovartisPro), social listening, sentiment analysis, and mobile platforms (Sprinklr): right from strategy, features, execution, and change management; leading a team of internal & external associates and collaborating with DAAP & DDIT senior leadership, vendors and other key stakeholders. Provide ‘Thought Leadership’ abilities and expertise in shaping omnichannel solutions for brands strategies, customer journeys and campaigns management. Design, coordinate, support commercial business decisions identify potential marketplace opportunities. Support commercial plans, marketing campaigns executions and growth initiatives across the IRC, enabling digital platforms.   Job Description Key Responsibilities: Responsible for implementing platform capabilities, governance, operations, and work planning. Oversee the excellence in the definition, execution and operations of the orchestration of the digital platform solutions that drive customer engagements. Monitor efficiencies of the digital marketing platforms and measure impacts of the business operations and decision-making processes. Gather business requirements, visions and strategies from the business process owners from business units and translate into tactical executions across the digital marketing ecosystem. Contribute to defining the DAP strategy, creating omnichannel platform objectives and tactics Work closely with country teams to carefully customize the orchestration of the digital marketing platforms for local needs while preserving standardization for implementation at scale and speed. Collaborates with ethical, legal, and compliance teams to apply governance, risk minimization and appropriate use based on platform for fully compliant procurement, data protection & consumption while maximizing automation and integration with the tech, data and analytics ecosystems. Accountable and responsible to plan and manage budget, resources, timelines of the solutions lifecycles and change management. Keep abreast of the latest thinking and best-in-class practices for marketing platforms within the industry.   Essential Requirements: Graduate degree (ideally MSc/PhD) in a quantitative field (IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, Statistics, etc.). 10+ years of experience in technology, data, analytics, IT, or a similar role. 5+ years of Marketing Infrastructure, Pharmaceutical/Biotech/Healthcare and Consumer experience in analytics. Deep hands-on understanding of pharma data sets and use cases. Strong understanding of end-to-end pharma value chain commercialization process, and experience with marketing and sales analytics. Experience with Agile ways of working.   Desirable Requirements: Hands-on and leadership experience in data, tech and analytics environments, with experience in building AI solutions embedded in marketing platforms such as CRM, SFMC, Web, Sprinklr ecosystems, social media, etc. Experience in deploying commercial platforms with big and cloud data architectures, with ability to independently conduct various digital platforms on pharma commercial data.     Skills Desired Agility, Brand Awareness, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Strategy, Digital Marketing, Go-To-Market Strategy, Influencing Skills, Inspirational Leadership, Marketing Strategy, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Strategic Marketing   Skills Desired Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model

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