Agency Strategy, Principal (Product & Campaign Management) job opportunity at AIA Group.

Home Jobs In Hong Kong Tag: Principal (Product & Campaign Management) Agency Strategy, Principal (Product & Campaign Management) position at AIA Group


DatePosted 30+ Days Ago bot
AIA Group Agency Strategy, Principal (Product & Campaign Management)
Experience: 10-years
Pattern: full-time
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Principal (Product & Campaign Management)

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loacation Hong Kong, HK-AIA Hong Kong & Macau, Hong Kong
loacation Hong Kong, HK-..........Hong Kong

FIND YOUR 'BETTER' AT AIA We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we’d love to hear from you. About the Role Act as the voice of Agency to shape product direction, strategy and campaign design. Translate agency needs into product requirements, ensure the product shelf aligns with business priorities, and drive product-led business momentum that empowers sales performance. Roles and Responsibilities: 1. Represent Agency Product Needs Identify, analyze and articulate product gaps, opportunities and needs specific to agency distribution. Consolidate frontline insights to inform product enhancement, proposition design, and positioning. Partner with relevant functional teams (e.g. Distribution Management, Product, Marketing, Finance) to ensure agency requirements are properly reflected in product development and updates. 2. Shape Product Strategy from a Sales Perspective Provide sales driven strategic input to product roadmap planning. Advise product teams on competitiveness, customer value, and frontline suitability. Evaluate product performance and recommend strategic actions to strengthen agency adoption and business contribution. 3. Design Product & Sales Campaigns Develop campaign strategies that address agency pain points, market opportunities and business momentum needs. Collaborate with cross-functional teams to craft campaign mechanics, incentives, communication, and activation plans. Track campaign performance and impact, providing insights for continuous improvement. 4. Influence Product Shelf Management Assess and manage product shelf relevance for agency distribution. Recommend additions, re-positioning or retirement of products to optimize sales effectiveness. Ensure the product shelf supports strategic business goals such as case count, ANP, quality mix, protection focus, and long-term value creation. Minimum Job Requirements: 6–10 years of experience in insurance product development, proposition, strategy, operations, or distribution roles Strong understanding of insurance products and concepts Experience working with agency distribution highly preferred Strong analytical skills and ability to translate data/insights into strategic recommendations Excellent presentation and communication skills in English and Chinese Self-driven, proactive, able to work with ambiguity and influence cross-functional stakeholders Candidate must be able to speak and write Chinese. Others: You are required to obtain relevant license if your job involves in regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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