Senior Freemium Growth & Lifecycle Marketing Specialist job opportunity at Gen Digital.

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DatePosted 9 Days Ago bot
Gen Digital Senior Freemium Growth & Lifecycle Marketing Specialist
Experience: General
Pattern: full-time
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loacation CZE - Prague, Czechia
loacation CZE - Prague....Czechia

At Gen Digital, our mission is to empower people to live their digital lives freely and securely. Through our freemium brands — Avast, AVG, Avira, and CCleaner — we protect the online experiences of hundreds of millions of users worldwide.   Within our Customer Success Management team, growth is fueled by disciplined monetization, experimentation, and strong commercial ownership of the freemium funnel.  We’re  looking for a senior individual contributor who thrives on revenue accountability, structured problem-solving, and cross-functional alignment.   This role is for someone who wants to own a monetization stream end-to-end — from diagnosing funnel bottlenecks to improving performance against plan — while balancing short-term revenue acceleration with long-term customer value.   What  You’ll  Do   Own Growth Performance:  Manage and  optimize  a defined monetization stream (brand, product line, or lifecycle stage), contributing to Net New Bookings, conversion performance, cross-sell penetration, and ASP health.   Analyze & Prioritize Opportunities:  Monitor funnel performance across volume, conversion, and retention. Translate data into clear insights and prioritize high-impact initiatives.   Drive Experiments & Improvements:  Partner cross-functionally to test and scale initiatives that improve trial take rate, trial-to-paid conversion, and upsell outcomes.   Support Forecasting & Planning:  Provide bottom-up input into forecasts,  identify  performance risks early, and propose practical mitigation actions within your stream.   Communicate Performance Clearly:  Prepare structured updates on performance vs. plan, key risks, and next steps for leadership and stakeholders.   Balance Revenue & Customer Value:  Ensure monetization initiatives support long-term retention, engagement, and user trust.     What  We’re  Looking For   6+ Years of Relevant Experience:  Background in digital marketing, growth, monetization, subscription business, or product growth roles — ideally within a freemium or consumer software environment. Experience  operating at  scale is a strong advantage.   Commercial Ownership Mindset:  Experience owning a revenue stream, funnel, or defined growth area — not just executing campaigns. Comfortable being accountable for bookings performance and contributing to forecast accuracy.   Strong Analytical Capability:  Confident diagnosing funnel bottlenecks, modeling revenue impact, and translating performance metrics into financial outcomes. Comfortable working with BI tools, dashboards, and data-driven decision-making.   Cross-Functional Collaboration:  Clear communicator who can effectively partner with Product, User Acquisition, Finance, Lifecycle, and Data teams in a matrixed environment to drive aligned commercial outcomes.   Structured & Outcome-Oriented Thinking:  Able to zoom out to understand growth drivers and zoom in to execute with focus. Naturally thinks  in  bottlenecks, trade-offs, sequencing, and measurable impact.   Customer-Centric Perspective:  Understands the balance between short-term monetization and long-term retention. Focused on sustainable LTV and long-term user trust.   AI-Enabled:   Demonstrated  experience leveraging GenAI or data-driven tools to improve analysis, experimentation, or growth execution. Enthusiasm for integrating AI-powered workflows into commercial decision-making.     Benefits Annual bonus scheme Unlimited PTO, flexible working hours, and home office options Opportunity to join a major global tech company listed on the S&P 500 Work with top experts in the Digital Security industry Cafeteria points via Benefit Plus (meal plan, pension insurance, travel, leisure activities, multisport card, and more) Tuition reimbursement for job-related courses Learning & Development plan Sustainable home improvement bonus Mac/Windows laptop and more #LI-TZ   Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.   We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants . Learn more about pay transparency .     To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

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