Senior Principle Marketing Specialist job opportunity at Gen Digital.

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DatePosted 18 Days Ago bot
Gen Digital Senior Principle Marketing Specialist
Experience: 10-years
Pattern: full-time
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loacation DEU - Tettnang, Kaplaneiweg, Germany
loacation DEU - Tettnang..........Germany

Who Are We: We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world.Ready to make an impact? Join #TeamGen. How We Work: Reporting to the Director of Partner Marketing, the Senior Partner Marketing Manager (DACH) will work closely with the EMEA Strategic Partnership Sales team, supporting growth across Germany, Austria, and Switzerland, while contributing to broader European initiatives. This role sits within the Partner Marketing Team as part of the Marketing, Brand & Communications (MBC) organization. We collaborate cross-functionally with sales, product marketing, product management, and regional teams to drive measurable growth through strategic B2B2C partnerships. Our environment is dynamic, commercially driven, and highly collaborative. We partner with some of Europe’s largest telecommunications providers, banks, and insurance companies to deliver Norton Cyber Safety solutions to consumers and small businesses at scale. Mission and Goals: The Senior Partner Marketing Manager will drive sustainable revenue growth and product activation across strategic DACH partnerships by designing and executing joint go-to-market strategies. This role plays a critical part in strengthening Norton’s position within the European consumer cybersecurity market by aligning marketing initiatives with partner business objectives and accelerating sales through integrated, insight-led programs. Objectives: Lead Strategic Partner Marketing Planning Develop and execute comprehensive joint marketing strategies aligned with both Gen and partner business goals. Translate deep understanding of partner business models into actionable growth plans with clear KPIs and measurable outcomes. Drive Integrated Campaign Execution Design and implement innovative, demand-generating marketing programs through partner channels that drive sales, product activation, and market expansion in consumer and small business segments. Strengthen Senior-Level Partner Relationships Act as a trusted marketing advisor to senior stakeholders within telecommunications and financial service partners. Facilitate strategic planning sessions and ensure alignment across sales, marketing, and executive teams. Enable and Accelerate Partner Sales Teams Lead partner enablement initiatives including onboarding, training, messaging alignment, and campaign toolkits to equip partner sales and marketing teams to effectively position Norton’s solutions. Optimize Performance Through Data & Insights Monitor campaign performance, analyze data, and translate insights into optimization strategies. Deliver reporting that demonstrates impact on revenue growth, customer acquisition, and product adoption. Collaborate Cross-Functionally for Regional Growth Partner closely with EMEA Strategic Sales, Product Marketing, and Product Management teams to ensure alignment with evolving cybersecurity trends (scam protection, identity, privacy, and security) and to identify expansion opportunities across Europe. Support Market Expansion Identify growth opportunities within existing strategic accounts and help develop go-to-market approaches for new accounts and verticals across the region. Competencies (Minimum Qualifications): 10+ years of experience in partner marketing, preferably within telecommunications or financial services. Proven experience working with large strategic partners in a B2B2C environment. Strong commercial acumen with demonstrated ability to interpret performance data and translate insights into action. Experience engaging and influencing senior-level stakeholders. Self-starter with the ability to operate independently and drive initiatives without regular oversight. Excellent communication and stakeholder management skills. Customer-centric mindset with a strong focus on measurable business outcomes. Native-level German and strong English proficiency. Willingness to travel within DACH and Europe as required. Nice to Have (Preferred Qualifications): Experience in cybersecurity, SaaS, or subscription-based business models. Background working in matrixed, international organizations. Experience launching or scaling digital products through indirect channels. What We Offer: Annual bonus scheme Unlimited PTO (paid time off) and flexible working hours The opportunity to join a major global tech company listed on the S&P 500 A chance to learn and grow alongside top professionals in the Digital Security industry Cafeteria points provided by Benefit Plus (meal plan, pension insurance, travel, free-time activities, Multisport card, and more) Tuition reimbursement for job-related courses Learning & Development plan Sustainable home improvement bonus Mac or Windows laptop and more Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.   We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants . Learn more about pay transparency .     To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

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