Institutional Brand Manager (Nutrition) job opportunity at Abbott.

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DatePosted 4 Days Ago bot
Abbott Institutional Brand Manager (Nutrition)
Experience: 3-years
Pattern: full-time
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degreeAssociate
loacation Costa Rica - San Jose, Costa Rica
loacation Costa Rica - S..........Costa Rica

      JOB DESCRIPTION: Brand Manager Institutional Nutrition Division . This position will be based in  Costa Rica. We’re looking for a leader with strong team‑development skills and a history of empowering and growing talent and the ability to achieve goals through effective team leadership. About Abbott Abbott is a global   healthcare   leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. Sales Incentive Plan A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position is based in   Costa Rica, Santa Ana, San Jose for our Nutrition Division.  Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life. As a Brand Manager Institutional for Abbott Nutrition Division, is responsible for for leading the strategic execution of omni-channel marketing plans to drive Access and Sales growth across the full institutional portfolio, including specialized brands (Nepro, Alitraq, Prosure & RTH). This role is critical in developing innovative solutions tailored to hospital environments, ensuring alignment with business priorities and maximizing impact across CADR. The manager will leverage digital and traditional platforms to engage key stakeholders (HCPs, institutions, patients, and consumers), build differentiated value propositions, and ensure execution excellence to achieve volume, market share, and profitability targets. What You’ll Do Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus Develop and execute access-driven strategies to expand product penetration in public and private institutions, while identifying and implementing hospital-specific innovation programs that address unmet clinical and operational needs. Define and execute thought leadership initiatives with key opinion leaders to reinforce Abbott’s institutional value. Collaborate with cross-functional teams (Sales, Access, Regulatory, Medical, Finance, Supply) to ensure seamless execution. Translate strategy into actionable tactics, optimizing resource allocation and messaging by customer segment. Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel. Lead digital transformation by integrating digital tools into customer journeys and engagement models. Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget. Continuously assess competitive landscape and market trends to refine brand positioning and channel strategy. Manage A&P budget efficiently to maximize ROI and support strategic priorities. Monitor KPIs and performance metrics to ensure strategic initiatives remain on track. Required Qualifications Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree. Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally. Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge) Knowledge of Social Security Systems in Central America and must have a scientific / HCP overview. Language skills, English and Spanish advanced. Knowledge in Digital Strategy, or Access and Reimbursement Strategy. Digital skills: Microsoft Office Preferred Master's in business administration or marketing. Brand/Project management. Research Project involvement and know how. Knowledge of Central American/Dominican Republic markets. Commercial experience. Travel: 50% Fieldwork: 25% within the territories Internal candidates' locations may be in Rica and/or Guatemala. Apply now   ​ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at  www.abbott.com , on Facebook at  www.facebook.com/Abbott  and on Twitter @AbbottNews and @AbbottGlobal       The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Product Management       DIVISION: ANI International Nutrition          LOCATION: Costa Rica > Santa Ana : City Place, Building B, 200 mts Norte de la Cruz Roja       ADDITIONAL LOCATIONS: Guatemala > Guatemala : 5a Ave 5-55 Zona 14       WORK SHIFT: Standard       TRAVEL: Yes, 25 % of the Time       MEDICAL SURVEILLANCE: No       SIGNIFICANT WORK ACTIVITIES: Keyboard use (greater or equal to 50% of the workday)                  

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