Brand Manager - Pediatric Nutrition HCP Marketing - Columbus, Oh job opportunity at Abbott.

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DatePosted 25 Days Ago bot
Abbott Brand Manager - Pediatric Nutrition HCP Marketing - Columbus, Oh
Experience: 5-years
Pattern: full-time
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degreeAssociate
loacation United States - Ohio - Columbus, United States Of America
loacation United States ..........United States Of America

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.       JOB DESCRIPTION: Job Title Brand Manager, Pediatric Nutrition HCP Marketing   Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Columbus, Oh location in the Nutrition Division.  Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.  This Brand Manager is responsible for driving demand for the Similac Specialty Portfolio (Alimentum and Neosure) as well as PediaSure and Pedialyte. Key responsibilities include developing and executing brand strategy, leading creative development, and managing KPI tracking, measurement, and optimization. The position will also oversee quarterly strategic and tactical business planning, serve as the brand lead for sales team meetings, and develop messaging, resources and manage agency partners and market research initiatives. Additionally, this role will lead supply and sample analysis to ensure optimal business performance. What You’ll Work On Responsible for managing healthcare professional marketing strategy and activations plans for Similac Specialty, PediaSure, and Pedialyte brands in the U.S. Manage strong cross‑brand partnerships with field sales teams to ensure alignment and effective execution. Lead sales teams meetings for the brands in charge by setting strategy and objectives for each meeting partnering closely with Sales Training partners to deliver effective content and engagement. Lead new innovation launches for Similac specialty and lead launches to HCPs for Pediasure and Pedialyte. Including creating the strategic launch plan and tactical implementation. Lead cross functional team in business analysis and supply management for the brand. Analyze multiple external data points to identify risk/opportunities, and create contingency plans as needed. Identify future research needs to inform annual planning and long‑range plan development. Measure performance of activations plans and proactively recommend action to continuously improve ROI and optimize in market activation based on data. Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the HCP Sales teams, Sales Operations, Sales Training, Commercial Operations, Commercial Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies. Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving Similac Specialty, Pediasure and Pedialyte sales. Actions and decisions will affect attainment of financial goals and objectives. Required Qualifications 3-5 years of brand management or marketing experience.  Preferred experience in healthcare or food and beverage industry Time and project management skills, including the ability to work on multiple projects at the same time Strong analytical skills and attention to detail An ability to think strategically and develop annual activation plans An understanding of trends and an ability to respond to changing customer needs Creativity and an ability to produce innovative and original ideas Written and verbal communication skills Experience with and an understanding of market research and data Sales experience a plus Bachelor's degree in Marketing, Business, or related field. Preferred Qualifications MBA strongly preferred. Experience working with a field sales force is a plus Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .       The base pay for this position is $99,300.00 – $198,700.00 In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Product Management       DIVISION: ANPD Nutrition Products          LOCATION: United States > Columbus : RP02       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: No       MEDICAL SURVEILLANCE: No       SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)       Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.       EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf       EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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