Global Manager, Brand and Multi-Channel Marketing  job opportunity at Abbott.

Home Jobs In United States Of America Tag: Brand and Multi-Channel Marketing Global Manager, Brand and Multi-Channel Marketing  position at Abbott


DatePosted 25 Days Ago bot
Abbott Global Manager, Brand and Multi-Channel Marketing 
Experience: 8-years
Pattern: full-time
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Brand and Multi-Channel Marketing

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degreeHigh School (S.S.C.E)
loacation United States - California - Santa Clara, United States Of America
loacation United States ..........United States Of America

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.       JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.” An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity We currently have an opportunity available in our Vascular division for an experienced Global Manager, Brand and Multi-Channel Marketing  to join our Global Strategic Marketing dynamic team, to support our comprehensive coronary portfolio Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. This is a fully onsite role, based in  Santa Clara, CA What You’ll Work On Be the marketing communication lead for one of the Vascular product franchises, member of Global marketing communication team. Build and execute marketing communication strategies and support processes consistent with product and business objectives.  Be responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Own integrated marketing communication plans and their delivery, manage multiple marketing initiatives at any given time. Act as a brand champion and ensure brand compliance for coronary franchise and products.  Communication strategies: Drive end to end Integrated Marketing Communication Plans development and multichannel execution for product launches and other product milestones in collaboration with product marketing teams, Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee brand implementation at the global and regional levels to ensure execution within corporate brand standards Clinical data communication: Drive and develop clinical data promotional strategies by   managing, planning and implementing communication projects in collaboration with Clinical and product   marketing teams. Digital Strategy: Partner with digital SMEs to strategize on multichannel execution across Abbott owned and 3rd party channels including websites, apps, social media, and other digital outlets. Ensure actionable measurable KPIs and SMART goals are set for each initiative to optimize channel mix and to track performance.  Cross-functional collaboration: partner with upstream and regional marketing, regulatory affairs, clinical, R&D, and legal to plan and   execute on strategies and tactical plans based on input from both internal and external stakeholders. Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achieve   collaboration and consensus, as well as complete promotional projects on time and on budget. Project management: Manage multiple   projects with varying timelines simultaneously and ensure their timely execution. Required Qualifications Bachelors Degree Or an equivalent combination of education and work experience Minimum 8 years related work experience with a complete understanding of specified functional area. Preferred Qualifications Advanced degree in a related field is highly preferred. Medical device marketing experience is preferred. Experience with advertising and promotion in a highly regulated environment is preferred. Digital channel management experience, including social media and marketing automation, is desired Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.       The base pay for this position is $114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Marketing Support       DIVISION: AVD Vascular          LOCATION: United States > Santa Clara : Building B - SC       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: Yes, 10 % of the Time       MEDICAL SURVEILLANCE: Not Applicable       SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)       Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.       EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf       EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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