Brand Manager job opportunity at Abbott.



DatePosted 29 Days Ago bot
Abbott Brand Manager
Experience: General
Pattern: full-time
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degreeMBA
loacation India - Mumbai, India
loacation India - Mumbai....India

      JOB DESCRIPTION: JOB SUMMARY Drive consumer marketing for Child Nutrition Supplement category (PediaSure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity. CORE JOB RESPONSIBILITIES Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs. Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them. Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner. Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM Manage A&P spend budgets and related provisions Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner. Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed. Minimum Education Post Graduate Education Level Major/Field of Study MBA Marketing MINIMUM WORK EXPERIENCE Experience Experience Details 5+ Years Proven track record of brand management in FMCG/healthcare companies Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc) Proven track record of business analysis to drive actionable insights. Should be excellent in interpersonal, influencing and negotiation skills Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.       The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Product Management       DIVISION: ANI International Nutrition          LOCATION: India > Mumbai : BKC Building       ADDITIONAL LOCATIONS:       WORK SHIFT: Standard       TRAVEL: Yes, 50 % of the Time       MEDICAL SURVEILLANCE: Not Applicable       SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)                  

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