Portfolio marketer, Semicon back-end assembly transport materials job opportunity at 3M.

Home Jobs In China Tag: Semicon back-end assembly transport materials Portfolio marketer, Semicon back-end assembly transport materials position at 3M


DatePosted 10 Days Ago bot
3M Portfolio marketer, Semicon back-end assembly transport materials
Experience: 5-years
Pattern: full-time
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Semicon back-end assembly transport materials

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loacation CN, Shanghai, China
loacation CN, Shanghai....China

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Key Responsibilities : 1. **New product introduction(NPI) based on local hopper and pipeline development** - Explore local leading customer based NPI hopper. - Drive business case & pipeline for more NPI landing. - Manage landed NPI to launch process with launch package. - Accelerate NPI commercialization excellence, once launched. 2. **Portfolio Strategy & Financial Management** - As the portfolio owner, manage the product, price, place & promotion of the portfolio. - Responsible for margin optimization, as well as good support to sales growth - Define and execute the global marketing strategy for our back-end transport material portfolio.   - Develop differentiated value propositions for key technologies and solutions, aligning with customer needs and industry trends.   3. **Demand generation based on market-driven Insights & segmentation tactics** - Conduct competitive analysis, market segmentation, and TAM/SAM analysis to identify growth opportunities in automotive, AI, 5G, and other strategic verticals, to generate new demand.   - Monitor trends in semiconductor packaging and translate technical capabilities into customer-centric messaging, through working with key accounts. - Customer Engagement through webinars, and campaigns targeting OSATs, IDMs, and Fabless players. 4. **Cross-Functional Alignment & Marketing Professionalism**   - Collaborate with R&D, supply chain, and sales teams to drive product roadmaps, pricing strategies, and go-to-market plans.   - Partner with applications engineering to create technical collateral (whitepapers, case studies, demos) that highlight performance, yield, and cost benefits.   - Marcom activities and selling tools development. Basic Qualifications **Education:** Bachelor’s/Master’s in Electrical Engineering, Materials Science, Marketing. Technical background in semiconductor packaging preferred.   **Experience:**     - 5+ years in product/portfolio marketing, technical marketing, or strategic business development **within the semiconductor industry** (OSATs, IDMs, and Fabless, or equipment suppliers).     - Rich experience of launching new products from 0~1, and commercialize new products from 1~100.    - Deep knowledge of back-end processes & materials : die attach, wire bonding, encapsulation, singulation, and final test.   **Skills:**     - Proven ability to develop new products based on local customer needs.   - Simplify complex technical concepts for diverse audiences (local manufacturing, technical engineers, procurement).     - Expertise in advanced packaging trends (e.g., fan-out, hybrid bonding, CoWoS).     - Proficiency of marketing competency for Marcomm management, through using e-tools like Salesforce, SEO/SEM platforms, and other selling tools for leads tracking.   - Strong in functional team communication, and problem solving ability.   - 25% time of travelling **Mindset:** Strategic thinker with a data-driven approach; ability to thrive in fast-paced, cross-cultural environments.   **Language:** Fluent English (written/spoken). Other Preferred Qualifications: Latest job in Semiconductor back end related industry. Oversea education background Wide network & connect with industrial association, academic, or government expertise Capable of effectively working with technical and scientific colleagues (R&D, sales, international) across a large organization Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here) . Before submitting your application, you will be asked to confirm your agreement with the terms.

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