Brand Manager job opportunity at Pernod Ricard.

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DatePosted 13 Days Ago bot
Pernod Ricard Brand Manager
Experience: 7-years
Pattern: full-time
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degreeOND
loacation Shanghai, China
loacation Shanghai....China

Job Purpose: Develop and execute brand strategies, overseeing the implementation of brand plans to enhance the growth and market presence of the Jameson brand. Key Responsibilities and Job-Related Characteristics: 1. Elevate Brand Equity and Marketing Efficiency to Achieve Marketing and Sales Targets: • Develop and implement comprehensive brand strategies and plans to drive brand growth. • Drive adaptive marketing initiatives to respond to evolving market dynamics and consumer trends, with a focus on gaining market share and achieving business targets. • Create brand-building initiatives to enhance brand equity and distinguish Jameson from competitors. • Oversee the performance and effectiveness of brand programs, continuously improving efficiency. • Collaborate with internal teams and external partners to develop integrated communication strategies, including media plans, brand assets, and sales toolkits. • Partner with the consumer engagement team to lead and support key brand projects. 2. Drive Market Share Growth across Channels and in Jameson core cities: • Provide a clear portfolio strategy and marketing assets to the commercial team, ensuring timely review of performance and identification of action plans based on successes and challenges. • Drive volume growth in diverse channels through targeted promotions such as gift box and value-added packaging initiatives. 3. Stakeholders Management: • Foster positive relationships and communication with Brand Companies and key stakeholders, ensuring alignment with overall brand goals. Requirements: • Over 7 years of experience in marketing. • Proven track record in brand management, with strong experience in both strategic planning and execution. • Open-minded, passionate, and capable of building strong interpersonal relationships and influencing key stakeholders. • Fluent in both English and Mandarin (written and spoken). University graduate with a bachelor's degree or higher. Job Posting End Date: Target Hire Date : 2026-02-09 Target End Date :

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