Marketing Performance Manager job opportunity at Pernod Ricard.

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DatePosted 15 Days Ago bot
Pernod Ricard Marketing Performance Manager
Experience: 10-years
Pattern: full-time
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loacation Paris, France
loacation Paris....France

Want to join a fast-moving company, among hard-working and convivial teams and take part in digital transformation for marketing? We are looking for a Global Marketing Performance Lead ! You will be based at The Island, our office in central Paris.  Matrix is a fully internalized Marketing Mix Modeling (MMM) capability, leveraging AI technologies (Machine Learning), and has been successfully rolled out in the biggest affiliates across the globe.  Matrix allows to collect all the past Marketing activities on our brands (FB campaign on Absolut, TV spot on Chivas), and measure the ROI of each activity, to then optimize the A&P Plan. Matrix is delivering already significant and tangible impact.  Your key missions As part of the Matrix leadership team, the Global Marketing Performance Lead is accountable for helping markets make the right decision to drive higher ROI, better execution… in some of Pernod Ricard local affiliates The Global Marketing Performance Lead leverages internalized Marketing Mix Modeling capabilities like Matrix, to follow-up progression of the ROI in all rolled-out affiliates, and build a local action plan with the markets to ensure ROI progression, Matrix recommendation adoption, media plan & campaign execution optimization. Roles and responsibilities Ensure markets make the right A&P decisions, based on Performance tracking tools like Matrix   Systematically Consulted for all major local A&P decisions (major brand/touchpoints reallocations)   Accountable for potential realignments / arbitrations => formulate business case with rationale, for arbitration by top MGMT  Follow-up the level of adoption of Matrix webapp, our internalized Marketing Mix Modeling tool  Ensure regular follow-ups with mid-size markets to discuss insights, adoption of Matrix Light   Accompany markets on optimizing their A&P planning    Act as a sparring partner with local Markets on media planning optimization with local media agency (mix of touchpoints, seasonality/synchronization, intensity…)  Make sure A&P choices are made according to Matrix insights, and co-build rationale for deviation  Actively influence Matrix product feature evolutions, based on market needs and industry trends   Based on learnings from local markets, prioritize to the central team, especially Product Owner, which feature makes more sense for each market  Future-proof Matrix with new trends/platforms (Gen AI, new social media platforms, new media formats etc)  Lead a global network of Marketing Performance experts in all markets where Matrix is rolled out    Inspire, convince, Evangelize to these key local stakeholders  Enable them with the right vision, trainings, tool  Consolidate our Global Media Planning/Buying practice, and share it back to the world   Make sure golden rules are applied across markets  Nuance global rules to apply regional/local specificities  Fuel new global golden rules  If you recognize yourself in the description below, don’t wait to apply! You have 5-10 years' professional experience   Strong experience working with Marketing Mix modeling solutions Strong expertise in Media Planning/Media buying   Strong Business – Commercial/Financial - acumen  Understands principles of advanced modeling techniques (MMM)  Experience within Media Agencies as a plus  Experience in FMCG, ideally Food & Beverage  Experience in a market/operational team is a plus  Ability to drive change  Excellent leadership skills with experience collaborating with cross-functional / cross-cultural teams  Pragmatic and capable to solve complex issues; Positive/can do mindset and solution-oriented  Data-savy: ability to manipulate many datasets (excel) and structure them for insights  Story-teller: capacity to simplify and convince (ppt skills)  Wait, there’s more…  We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily and grow in global Group holding various brands distributed across more than 160 markets. Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent. Job Posting End Date: Target Hire Date : 2026-05-01 Target End Date :

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