CDD - Marketing Manager Brand Architecture & Activation Growth Relays job opportunity at Pernod Ricard.

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DatePosted 16 Days Ago bot
Pernod Ricard CDD - Marketing Manager Brand Architecture & Activation Growth Relays
Experience: 3-years
Pattern: full-time
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degreeMBA
loacation Paris, France
loacation Paris....France

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a CDD - Marketing Manager Brand Architecture & Activation Growth Relays ! You will be based at The Island, our office in central Paris. Martell cognac is a strategic brand for Pernod Ricard group, with 2 big geographical scopes: Asia and US/Africa. US/Africa are a strategic focus for the brand, as Martell needs to diversify&expand its geographicalfootprint. The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs, Pack & design language), deliver innovation when proven strategic, design consumer experience platform to fit key Moments of Consumption and accelerate recruitment. The marketing manager must have both a strong commercial and marketing background, and capacity to work in close collaboration with very diverse teams:  Studio, Cognac, Drive markets, Insights, Central innovation and Business acceleration teams   Your key missions DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift), and what our products stand for Co-lead the Gifting Portfolio strategy with Culture team, C&C and Drive markets Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact Coordinate competitive analysis, occasions, consumers Support Head of portfolio in 3 years planning & IBP process LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS Lead product Mix development: Packaging restages, Gifting Limited Editions, brand assets in collaboration with C&C, Insights & Cognac teams Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail), in tight collaboration with C&C and our Drive markets Lead projects and work closely with extended teams to ensure they are delivered on time and on budget DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY Maximize impact and immersion into our products & experiences through immersive pop-up experiences, working hand in hand with markets, Digital and PR teams (ex: Martell Tower Nigeria..)  Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets Build global Trade advocacy program that engages a community of credible bartenders around the world, to accelerate in On-Trade and encourage word-of-mouth  MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS, ESPECIALLY PRUSA Be the key contact for PRUSA marketing team and align global team resources to support at best Stay close to all Growth relays markets to deploy brand assets with consistency, while adapting to specific requirements Starting date: 01st April, 5 months If you recognize yourself in the description below, don’t wait to apply! 8/10 years of marketing experience in FMCG/Luxury, with strong interest in Spirits industry. Fluent in English, French is a plus Strong Leadership skills and growth mindset, with capacity to drive and engage multicultural teams  Business & consumer acumen on US & African markets is a plus  Proven experience in Activation (On & Off-Trade), Product development and/or Bartender Advocacy Job Posting End Date: Target Hire Date : 2026-04-01 Target End Date : 2026-08-31

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