Brand Manager job opportunity at Pernod Ricard.

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DatePosted 27 Days Ago bot
Pernod Ricard Brand Manager
Experience: 5-years
Pattern: full-time
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degreeMBA
loacation Hong Kong, China
loacation Hong Kong....China

Key Responsibilities and Job-Related Characteristics: Brand Strategy & Planning: Develop and implement annual brand plans for Martell and The Chuan, aligned with global strategies. Lead market-specific initiatives for Macau, tailoring brand activations to local consumer insights and market dynamics. Monitor brand performance, track market trends, and conduct competitive analysis to identify growth opportunities. Marketing Campaigns & Activations: Create and execute integrated 360° marketing campaigns, including digital, social media, PR, events, and in-trade activations. Collaborate with agencies and internal teams to produce high-quality creative content and consumer engagements. Plan and manage brand events, launches, and experiences that elevate brand equity and drive trial. Commercial & Trade Development: Work closely with the trade marketing and sales team to develop marketing programs, promotional activities, and channel strategies. Ensure effective brand visibility and excellence in execution across key accounts, including luxury hotels, fine dining, bars, and retail. Support new product launches and drive sell-in strategies with trade partners. Budget Management: Manage brand budgets efficiently, ensuring optimal allocation of resources and ROI on marketing investments. Monitor expenditures, track campaign performance, and provide regular reports to senior management. Stakeholder Collaboration: Partner with global brand teams to leverage best practices, align on brand guidelines, and secure support for local initiatives. Collaborate with cross-functional teams including Sales, Finance, Supply Chain, and Digital to ensure seamless execution. Qualifications & Experience Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. Minimum 5 years of brand management experience, preferably in the luxury spirits, FMCG, or premium consumer goods industry. Proven track record in developing and executing successful marketing campaigns in Hong Kong and/or Macau markets. Strong understanding of the trade landscape, consumer behaviour, and digital marketing trends in Greater China. Excellent project management, analytical, and communication skills. Fluent in English and Chinese (Cantonese and Mandarin); proficiency in Portuguese is a plus for Macau market. Creative thinker with a passion for brand building and consumer engagement. Job Posting End Date: Target Hire Date : 2026-03-16 Target End Date :

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