Brand Architecture & Activation Manager job opportunity at Pernod Ricard.

Home Jobs In Mexico Tag: Job Brand Architecture & Activation Manager position at Pernod Ricard


DateMore Than 30 Days Ago bot
Pernod Ricard Brand Architecture & Activation Manager
Experience: 8-years
Pattern: full-time
Country:
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeGeneral
loacation Mexico, Mexico
loacation Mexico....Mexico

Job Title : Brand Architecture & Activation Manager Location : México City Pernod Ricard is a global company of premium wines and spirits. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila — as well as many other exceptional wines and exquisite champagnes! Working at Pernod Ricard is all about bringing conviviality to life in everything we do. Derived from the French word convivialité , it means human connection, authenticity, friendliness, and joy. Conviviality is the driving energy — the central spirit — of how we live and work at Pernod Ricard. Here, we are team players, dream makers, pioneers, movers, and shakers. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company! At Pernod Ricard, your safety and well-being are our top priority. Job Purpose House of Tequila’s Brand Architecture & Activation team defines how our brands live and grow: from the products we design to the experiences we create. As Brand Architecture & Activation Manager, you are the link between brand strategy and real-world execution. Your role shapes how our tequilas and mezcals come to life across bottles, packs, rituals, and activations, ensuring every expression of the brand is meaningful, distinctive, and commercially impactful. You will lead packaging, portfolio, and activation workstreams that turn strategy into tangible assets (from core-range design to global toolkits) working hand-in-hand with Comms, Advocacy, Innovation, and key markets. Your objective: make sure our brands are built with clarity, desirability, and consistency at every touchpoint, driving equity, conversion, and long-term growth. Responsibilities A. Portfolio & Packaging Strategy Drive portfolio evolution through insight-led analysis of brand performance, consumer needs, and category dynamics. Translate global brand architecture into clear packaging and range priorities, from restages to optimizations to limited editions. Lead design and packaging development ensuring creative excellence, brand coherence, feasibility, and sustainability. Partner with Innovation and Operations to align new product and renovation projects with design and portfolio guardrails. B. Drinks, Experience & Activation Develop and deliver toolkits for global drinks strategy and consumer activation (on-trade, experiential, seasonal). Lead SKU-specific and global occasion toolkits, defining serve strategy, POS, and activation concepts with Advocacy. Ensure storytelling and execution create a coherent consumer journey; capture market learnings to refine future activations. C. Channel & Shopper Support creation and rollout of shopper and channel toolkits across off-trade, retail, e-commerce, and on-trade. Build internal understanding of channel dynamics and best practices to strengthen global execution excellence. D. Strategic Collaboration & Leadership Partner with Comms, Advocacy, Innovation, and Markets to ensure consistency and impact across all touchpoints. Guide the A&A Coordinator and agency partners to deliver projects on time, on brief, and on budget. Represent the A&A function in cross-functional projects, ensuring creative ideas translate into commercial results. Requirements University degree In Marketing, Business or related field Minimum 8 years experience In Brand Management, Portfolio Strategy or Activation roles within consumer goods or spirits Proven experience leading packaging, design and activation projects end-to-end Solid understanding of trade, retail and on/off trade marketing Experience working in cross-functional and international environments Fluent In English, Spanish a strong plus (or willingness to learn) Competencies Strategic thinking: links brand positioning to portfolio and activation decisions Portfolio Management: understands portfolio roles, pricing and consumer needs to guide brand evolution Packaging Leadership: translates brand Identity Into tangible, premium and sustainable design Activation Excellence: leads creation of SKU-specific, seasonal and MOC related toolkits with flawless execution Channel Expertise: understands customer dynamics and drives conversion across channels Project Leadership: strong planning, prioritization and stakeholder management Cross-Functional collaboration: works effectively across global functions and markets Commercial Acumen: balances creativity and business Impact Job Posting End Date: Target Hire Date : 2025-11-18 Target End Date :

Other Ai Matches

Account Manager Applicants are expected to have a solid experience in handling Job related tasks
Brand Manager Applicants are expected to have a solid experience in handling Job related tasks
Account Manager Applicants are expected to have a solid experience in handling Job related tasks
remote-jobserver Remote
Manager, Customer Development, SCA Applicants are expected to have a solid experience in handling Customer Development, SCA related tasks
Stage Oenologie - Perrier-Jouët - 6 mois - Juillet 2026 Applicants are expected to have a solid experience in handling Job related tasks
Senior Finance Manager Applicants are expected to have a solid experience in handling Job related tasks
JUNIOR BRAND MANAGER Applicants are expected to have a solid experience in handling Job related tasks
MarTech Compliance Product Owner Applicants are expected to have a solid experience in handling Job related tasks
KAM Autoservicios Applicants are expected to have a solid experience in handling Job related tasks
Business Controller Applicants are expected to have a solid experience in handling Job related tasks
Barman / Barmanka Applicants are expected to have a solid experience in handling Job related tasks
Service Delivery Analyst intern Applicants are expected to have a solid experience in handling Job related tasks
Ejecutivo de ventas junior / Acapulco Applicants are expected to have a solid experience in handling Job related tasks
Brand Manager Applicants are expected to have a solid experience in handling Job related tasks
Stage – Communication interne – Pernod Ricard France – Marseille – durée : 6 mois - Démarrage : 27 août 2026 Applicants are expected to have a solid experience in handling Job related tasks
Sales Representative Applicants are expected to have a solid experience in handling Job related tasks
Senior FP&A Analyst Applicants are expected to have a solid experience in handling Job related tasks
Data Science Intern Applicants are expected to have a solid experience in handling Job related tasks
VIE - Data Ambassador - Cologne Applicants are expected to have a solid experience in handling Job related tasks
VIE - Data Ambassador - Singapore Applicants are expected to have a solid experience in handling Job related tasks
Merchandiser Applicants are expected to have a solid experience in handling Job related tasks
Data Platform Intern - Sept 2026 - 6 months Applicants are expected to have a solid experience in handling Job related tasks
Specjalista/ka ds.Marketingu Handlowego Applicants are expected to have a solid experience in handling Job related tasks