Consumer Planning & Insights Manager job opportunity at Diageo.

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Diageo Consumer Planning & Insights Manager
Experience: 7-years
Pattern: full-time
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loacation Budapest, Hungary, Hungary
loacation Budapest, Hung..........Hungary

Job Description : Job Title: Consumer Planning & Insights Manager Location: Budapest About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About the role: It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams.  This role reports to the Head of Marketing Poland.  Our role as Consumer Planners in Diageo is to take care of total business with ideas and insights that sell more. Our function is rooted in a ‘Strategic Planning’ philosophy and mentality, and goes well beyond functional research delivery.  Role Responsibilities: Your Key Responsibilities   Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.   Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow  Integrative Thinking to synthesize data and understanding from multiple sources in few core messages in a practical way  Be externally diligent - to culture, trends & market place dynamics,  to detect the factors that could positively or negatively impact growth   Tenacious prioritization  Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans  Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.  Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.  Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend Effective management of research & planning budgets.   Experience / skills required: +7 years of Marketing/Market/Consumer Research in FMCG, either at agency or client side  Communicator and influencing skills across senior levels to engage and drive consumer-centricity on decision-making.  Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues  Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way.  Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations  Comfortable working in areas of ambiguity even in the absence of high levels of data  Experience in working in multicultural complex environments  Truly collaborative, a key teammate but an objective voice of reason   Commercial savvy and creative; while intellectually rigorous in the thinking  Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Budapest Additional Locations : Job Posting Start Date : 2026-02-16

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