Director, Consumer Insights & Intelligence, Popeyes job opportunity at Restaurant Brands International.

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DatePosted 11 Days Ago bot
Restaurant Brands International Director, Consumer Insights & Intelligence, Popeyes
Experience: 7-years
Pattern: full-time
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Consumer Insights & Intelligence, Popeyes

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loacation Corp - Popeyes Corporate Office, United States Of America
loacation Corp - Popeyes..........United States Of America

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.    Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. The Director, Consumer Insights & Intelligence is responsible for defining and elevating the voice of the consumer across the organization. This role leads brand health tracking, strategic research, and forward-looking consumer intelligence to shape brand positioning, innovation pipelines, and long-term growth strategy. This team blends rigorous quantitative analytics with rich qualitative insight to answer critical questions: Who is our consumer today? How are their needs evolving? Where are we over- or under-performing? How do we win versus adjacent categories and emerging competitors? The Director ensures that consumer understanding is not episodic, but embedded into decision-making across marketing, menu, pricing, operations, and enterprise strategy. The Director, Consumer Insights & Intelligence, US&C, will provide driving insights about current and prospective guests to drive sustainable profitable growth for Popeyes, helping to set the strategic agenda across functions. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL . What You'll Do: Own and evolve the brand health tracking program, translating performance trends into actionable insights and strategic recommendations that inform marketing investment, positioning, and growth priorities. Develop and maintain a dynamic understanding of target consumers, including motivations, need states, barriers, and occasions. Identify opportunities to expand penetration among lapsed, light, and underrepresented segments by uncovering unmet needs and friction points in the consumer journey. Design and oversee a comprehensive research roadmap leveraging quantitative and qualitative methodologies, including surveys, panels, behavioral analytics, social listening, focus groups, and in-depth interviews. Ensure high standards of methodological rigor and analytical integrity. Lead concept testing and validation for menu innovation, pricing propositions, experience enhancements, and brand positioning initiatives. Translate findings into clear go or no-go recommendations and practical guidance for refinement. Provide early-stage ideation input grounded in consumer white space analysis, cross-category learning, and occasion mapping. Proactively surface emerging consumer tensions and cultural shifts that may inform future innovation platforms. Analyze consumer behavior across QSR and adjacent categories to understand share of occasion, substitution patterns, and competitive vulnerabilities. Integrate syndicated data and third-party sources to contextualize brand performance within broader market dynamics. Monitor macro consumer trends, generational shifts, and evolving expectations around value, quality, convenience, and experience. Deliver forward-looking perspectives that inform long-range planning and enterprise strategy. Present research findings and consumer intelligence to executive leadership in a clear, structured, and decision-oriented manner, elevating insights from descriptive reporting to strategic guidance. Manage and develop external research partners to ensure high-quality delivery, cost efficiency, and continuous innovation in research approaches. What You'll Need To Succeed: 7+ years of experience in insights, including managing a team; QSR/Foodservice/CPG a plus Effective communicator, both written, verbal and through presentations. Articulates concepts in a clear, structured and succinct manner, adjusted for the audience Results-driven with a bias for action and commitment to excellence. Acts with a sense of urgency Deep expertise in brand health tracking systems, segmentation, and innovation research methodologies. Strong quantitative capabilities, including survey design, statistical analysis, and familiarity with syndicated data sources. Strong collaboration skills, with experience working cross-functionally and with external partners Analytical mindset with experience leveraging data to drive decisions and optimize performance #Popeyes Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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