Senior Manager: Data Analytics (Digital, Media & Performance) job opportunity at Absa.

Home Jobs In South Africa Tag: Media & Performance) Senior Manager: Data Analytics (Digital, Media & Performance) position at Absa


DatePosted 5 Days Ago bot
Absa Senior Manager: Data Analytics (Digital, Media & Performance)
Experience: Highly Experienced
Pattern: full-time
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Media & Performance)

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degreeDiploma
loacation Johannesburg, South Africa
loacation Johannesburg....South Africa

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary The Senior Manager: Data Analytics (Digital, Media & Performance) leads the execution of advanced analytics strategies that optimise digital and media performance across all marketing channels. This role transforms data into actionable insights that inform strategic decisions, improve ROI, and enhance customer acquisition and engagement. Operating within a digitally enabled marketing ecosystem, the role ensures robust measurement frameworks, attribution models, and performance dashboards are embedded to drive continuous improvement and deliver business impact. Job Description Key Accountabilities: Digital & Media Performance Management Monitor and analyse performance across paid search, social, display, video, and affiliate channels. Identify optimisation opportunities to improve return on ad spend, conversions, and engagement. Measurement Frameworks & Attribution Design and implement attribution models and scorecards to assess campaign impact across touchpoints. Establish pre-campaign targets and post-campaign analysis (PCA) to evaluate effectiveness. Dashboarding & Reporting Develop real-time dashboards and weekly performance reports for leadership and stakeholders. Present insights in a clear, actionable format to guide strategic decisions. Testing & Optimisation Lead A/B and multivariate testing strategies across media and digital experiences. Analyse test results to validate hypotheses and inform optimisation strategies. Cross-Functional Collaboration Partner with media agencies, finance, and digital product teams to align on KPIs and performance goals. Facilitate forums for sharing insights and driving continuous improvement. Data Quality & Governance Ensure data integrity through robust tracking and governance protocols. Maintain compliance with organisational and regulatory standards for data management. Research & Insights Collaborate with research teams for monthly deep dives into macro, micro, and campaign trends. Integrate insights into performance strategies to anticipate market shifts. Education & Qualifications: Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7] Field of Study: (Preferred): Marketing Data Analytics Work Experience: 5 - 12 years experience in data analytics, including a track record of 3 years in a people management position. Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred. Proven success in analysing multi-channel campaigns and delivering actionable insights. Hands-on experience with analytics platforms Familiarity with media measurement tools and financial performance integration. Experience collaborating with agencies and cross-functional teams. Competencies: Leadership Competencies: Strategic Thinking Business Acumen Communication Influence Leadership Delivering Results Adaptability Collaboration Decision-Making   Knowledge & Skills: Operational planning and execution Process optimisation and service design Customer experience management Performance measurement and reporting Governance and compliance Digital tools and platforms Data analysis and insight generation Team leadership and development Advanced expertise in digital analytics, media measurement, and performance marketing. Strong understanding of attribution modelling and customer journey analysis. Proficiency in data storytelling and translating complex datasets into actionable insights. Commercial acumen to link media performance with revenue, margin, and acquisition KPIs. Education Bachelor`s Degrees and Advanced Diplomas: Marketing (Required) Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised

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