Deputy Marketing Manager job opportunity at Becton, Dickinson and Company (BD).

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DatePosted 13 Days Ago bot
Becton, Dickinson and Company (BD) Deputy Marketing Manager
Experience: 5-years
Pattern: full-time
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degreeMBA
loacation IND Gurgaon - Signature Towers B, India
loacation IND Gurgaon - ..........India

Job Description Summary The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category. Job Description JOB DESCRIPTION — Deputy Marketing Manager (Peripheral Vascular) India – South Asia | BDI Peripheral Vascular Business Position Summary The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category. Key Responsibilities Marketing Strategy & Portfolio Support Support annual marketing plans, therapy growth strategies, and portfolio performance tracking. Conduct market analysis, competitor mapping, and opportunity sizing. Product Launch & Clinical Marketing Assist in launch planning, messaging development, training content, and post‑launch tracking. Develop clinical materials, product collaterals, case studies, and therapy education tools. Demand Generation & Field Support Execute marketing campaigns, workshops, CMEs, and customer‑facing programs. Create field enablement tools (selling aids, objection handling, competitive briefs). KOL Engagement & Market Development Support KOL identification, scientific events, advisory boards, and Centers of Excellence initiatives. Coordinate clinician engagement and therapy awareness programs. Insights, Analytics & CRM Analyze sales data, funnel metrics, and campaign effectiveness. Maintain marketing dashboards, trackers, and CRM‑based insights. Cross‑Functional Collaboration Work with Sales, Medical Affairs, Supply Chain, Operations, Finance, and Channel Teams for seamless execution. Support channel partners with marketing materials and product information. Compliance & Documentation Ensure adherence to healthcare compliance and internal approval processes. Maintain accurate documentation of marketing activities and budgets. Qualifications Education Bachelor’s degree or Graduate MBA in Marketing preferred. Experience 3–5 years of marketing experience in medical devices, healthcare, diagnostics, or life sciences. Exposure to product launches, field support, and clinician engagement preferred. Skills & Competencies Strong analytical and strategic thinking abilities. Excellent communication and presentation skills. Strength in project management, execution, and cross-functional teamwork. Proficiency in MS Office (Word, Excel, PowerPoint); exposure to SAP/CRM preferred. High learning agility and ability to work in a matrix environment. Willingness to travel for field programs and customer events.     Required Skills Optional Skills . Primary Work Location IND Gurgaon - Signature Towers B Additional Locations Work Shift

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