Head of Marketing position at Ukio.| Spain

_{2026-03-09T17:38:53.713Z} bot

Ukio Head of Marketing

Experience: 5-years

Pattern: full-time

Country:

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General

Barcelona....Spain

About Ukio | We are one of the most promising startups of 2025 with headquarters in Spain. We were founded in Barcelona, and since then, we've expanded to include offices in Madrid, Lisbon, Berlin, and Paris. This is only the beginning as we've got our sights set on spreading to the rest of Europe and later to include other continents as well 🚀. Ukio's mission is to empower individuals to live where they want, when they want 🌎. We do this by disrupting the traditional residential real estate market, providing fully furnished and artfully designed apartments for stays starting at one month. We remove all the hassle around finding a rental with no long-term contracts, security deposits, broker fees, moving/buying furniture, etc., giving choice and flexibility to allow people to plant their roots anywhere 💥. Backed by Europe's best Venture Capital firms, this year will be vital in our growth as we look to further build out our team, further establish ourselves in our current markets, and expand our reach into multiple new markets 🔥. We are currently ranked in the top 10 startups in Spain by Linkedin, and we have successfully raised a Series A investment round of €27 million that will help propel our growth throughout Western Europe and bring us closer to reaching our goals🥇. Our culture | We honor diversity, compassion, and honesty above all else in our team. We’ve already got a great mix of dedicated, collaborative, and results-driven people and are looking for more like minded folks to join our team. In true startup fashion, we always embrace the unknown and grant full autonomy to our team members to act as the owners of their projects and tasks. We are creators who embrace dynamic environments and take on and build up projects from scratch. Our team is composed of everyone from foodies to athletes, adventure seekers to art buffs. We know fun, and we always have a team event on our calendars, so are you ready to join us? Role | We are looking for a Director of Marketing to lead our marketing efforts in a holistic (360º) way, combining strategy and execution to design and implement marketing initiatives that drive sales, growth and strengthen market presence. In this role, you will build and lead the marketing department, shaping how Ukio becomes known as the global housing brand. You will define the go-to-market strategy alongside sales, craft compelling messaging, and directly influence revenue generation and brand positioning. Operating in a fast-paced scaleup environment, you will combine strategic thinking with hands-on execution, testing, learning, and iterating continuously. Your work will directly impact growth, pipeline creation (MQLs and SQLs), and market adoption. You will collaborate closely with sales, tech, supply, design, and leadership teams. This is a rare opportunity to define a sector, influence how people travel and live, and build something truly unique and foundational. We are looking for someone with a particularly strong B2B discipline who will grow our different audiences (guest, landlord, and brokerage). Experience in real estate, hospitality, proptech, or a related field is highly valued. Responsibilities | Marketing Strategy & Revenue Growth Define and lead Ukio’s global marketing strategy across B2B and B2C channel, aligned with company vision and growth objectives. Own marketing’s contribution to revenue, including pipeline generation, demand creation, and qualified opportunities. Build and optimize the full marketing funnel—from awareness to pipeline, revenue, and customer lifetime value. Partner closely with Sales and Revenue teams to strengthen go-to-market strategy, improve conversion, and accelerate growth. Lead integrated, multi-channel marketing initiatives across digital, partnerships, events, and outbound to drive scalable demand and market expansion. Translate brand and positioning into high-impact campaigns that generate measurable growth. Continuously test and scale new acquisition channels, partnerships, and growth opportunities. Customer Lifecycle, CRM & Martech Own the customer lifecycle strategy, leveraging CRM and MarTech to maximize engagement, retention, renewals, and lifetime value. Develop automated lifecycle journeys across channels (email, SMS, in-app) for onboarding, renewal, and win-back. Ensure strong data governance, segmentation, and marketing automation to enable scalable growth. Marketing Leadership & Performance Build, lead, and develop a high-performing marketing organization, fostering a culture of ownership, collaboration, and accountability. Establish clear KPIs and performance frameworks, using data and experimentation to continuously optimize results. Identify and leverage emerging marketing technologies, tools, and trends to maintain a competitive edge. Requirements | Minimum of +5 years experience in a senior marketing role, preferably with a strong B2B background Experience managing individuals across various marketing domains Proven experience in lead generation and automation, driving clear return on investment Experience managing paid media agencies and delivering strong performance results Highly analytical and metrics-driven profile Experience working with CRM and automation tools Has elevated a brand through holistic storytelling campaigns that create emotional connections with audiences Experience in real estate, hospitality, travel or proptech is a plus Skills & Competencies Data-driven mindset with advanced analytical skills Excellent project management and stakeholder communication abilities Creative problem-solver who thrives in a fast-paced environment Ability to think strategically while executing hands-on when needed Strong B2B marketing expertise, being able to turn strategy into results Strong grasp of Google Ads, Meta Ads, LinkedIn, programmatic, SEO basics, and tracking setup Comfortable working in a startup/scale-up environment building from 0 to 1: adaptable, proactive, resourceful Personality & Cultural Fit Passion for cities, travel, design, and lifestyle Collaborative with a sense of ownership and accountability Curious, experimental, and eager to push boundaries in a growing category A storyteller who understands the emotional and functional sides of real estate and flexible living Ukio's life benefits | Private Health Insurance with ALAN Flexible retribution with Payflow UKIO Anniversary gift Team buildings and office events Transportation card (transportation coverage for role that have traveling needed for their work tasks according to the internal policy) Breakfast at the office, fruits, nutrition bars, free coffee/tea and popcorn! An amazing internal culture and no dress code! International working environment with many different nationalities! Ukio's culture promotes and values each individual's contribution. Diversity and inclusion, it’s a big topic for us, as such we encourage applications from individuals of all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Sky's the limit for us. We're here to revolutionize your life. Be part of this revolution 🔥 We look forward to receiving your application! For more information about Ukio, visit us at www.ukio.com and to keep up to date with UKIO’s news, follow us on LinkedIn and Instagram!

Head of Marketing job opportunity at Ukio.

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