Director Business Analytics, Digital Sales Europe job opportunity at Adidas.

Diploma

Amsterdam, Netherlands

Amsterdam....Netherlands

Develop and maintain the reporting framework to provide the Partner Program, Partnership #Marketing, and Gift Card teams with a single source of truth for key digital metrics, highlighting performance progress and growth opportunities. __ Lead financial planning for these business models through the monthly Integrated Business Planning (IBP) cycle and forecasting tools. __ Proactively identify future commercial opportunities, such as assortment optimization, pricing #architecture, and content enhancements, using reliable data sources and tracking their impact over time. __ Maintain and enhance the existing analytics suite while building new, scalable tools that deliver actionable insights to drive net sales and market share growth. __ Guide your team in leveraging digital tools to track, measure, and analyse key customer performance across Europe, with a strong focus on generating actionable insights. __ Champion the adoption and effective use of digital shelf tools across key digital accounts, ensuring clarity of purpose and maximizing product visibility and availability. __ Continuously evaluate and refine the suite of analytics tools to ensure alignment with evolving business needs and strategic goals. __ Serve as the primary point of contact for all Digital #Sales analytics topics across both #European and Global teams. __ Regularly present insights, tools, and performance updates at Digital Sales and Europe eCommerce forums, including Trade Meetings and team huddles.