Business Marketing Manager - Hospital and Ambulatory Monitoring LATAM job opportunity at PHILIPS.

Bachelor's (B.Sc.)

São Paulo, Brazil

São Paulo....Brazil

This role will give you visibility in the broader #organization and you will be able to #strategically help the business grow • You will be able to work with a cross functional, global #team that shapes the way marketing is executed in the company • Coordinates execution and supports development of a comprehensive #Marketing plan for a mid- complex #portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in LATAM. • Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability. • Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market #dynamics and consumer behavior. • #Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with #stakeholders, and ensuring a smooth transition for customers while minimizing #business disruption and #optimizing remaining product value.