Senior Director, Integrated Marketing job opportunity at JCPenney.

Bachelor's (B.Sc.)

Dallas, Texas, United States Of America

Dallas, Texas....United States Of America

Campaign Strategy & Leadership __ Develop and lead the integrated marketing strategy to support key brand, seasonal, and partner initiatives. __ Translate business objectives into innovative, customer-centric campaigns that deliver measurable results. __ Ensure #strategies are aligned with brand positioning and long-term growth objectives. __ Team Management & Development __ Manage, mentor, and grow a team of integrated marketing managers responsible for campaign execution. __ Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation. __ Provide clear direction, feedback, and career development opportunities for team members. __ Agency & Partner #Management __ Own relationships with integrated marketing agencies, ensuring they are aligned with JCPenney’s brand standards and objectives. __ Serve as the primary liaison between agency partners and internal stakeholders, ensuring flawless collaboration and execution. __ Negotiate agency scopes, deliverables, and budgets to maximize impact and ROI. __ Cross-Functional Collaboration __ Partner closely with #Marketing teams, Creative, Media, PR, Loyalty, and Digital teams to ensure campaign strategies are aligned and consistent across all touchpoints. __ Coordinate with internal creative and production teams to deliver cohesive and compelling content across channels. __ Serve as the connection across departments, ensuring all campaign elements are integrated and executed on time. __ Performance & Optimization __ Establish KPIs and measure campaign effectiveness, sharing insights and recommendations with executive leadership. __ Continuously optimize campaigns based on performance data, consumer insights, and market trends. __ Ensure #marketing efforts are aligned with customer journey insights, enhancing brand relevance and engagement.