Marketing Operations Specialist job opportunity at Synthesia.

Bachelor's (B.A.)

London, United Kingdom

London....United Kingdom

summarize with Ai

As Synthesia’s go-to-market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Specialist to own and optimize the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance. This role will sit at the intersection of marketing, RevOps, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter. __ What you’ll be doing… 1. Technology & Tools: Website & Analytics Management Own website measurement and analytics setup (Google Analytics, GTM). Audit and improve event tracking — including demo forms, pricing page, and self-serve sign-ups. Ensure reliable, clean data for decision-making. Marketing Automation Build and maintain workflows, email programs, and campaign templates for scalable execution. Standardize and automate campaign operations across field events, webinars, and paid channels. CRM & Attribution Manage Salesforce Campaigns — enforce consistent hierarchy, statuses, and attribution models. Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic. Maintain alignment and data integrity between HubSpot and Salesforce. Tech Stack Ownership Centralize ownership of all marketing technology integrations (HubSpot, Salesforce, etc.). Lead HubSpot optimization or migration to an enterprise-grade marketing automation platform. Ensure field alignment across systems (fields, routing, account matching, tracking). __ 2. Data Management & Reporting: Data Quality Maintain clean, standardized data across HubSpot and Salesforce. Build proactive issue-flagging and data QA mechanisms. Reporting & Insights Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI). Support ad hoc analysis and root-cause investigations for performance drops. Provide full-funnel and lifecycle visibility — from awareness to closed-won. Deliver ICP-level insights on channel effectiveness and buyer engagement patterns. Lead & Intent Scoring Design and implement lead scoring models combining demographic fit and behavioral intent. Help sales prioritize outreach through clear, actionable scoring frameworks. __ 3. Process & Workflow Optimization: Lead Lifecycle Management Define and optimize lead routing, and handoff between marketing and sales. Ensure enrichment, activity-based routing, and smooth SDR/AE follow-up. Automation & Efficiency Automate repetitive marketing tasks and workflows for field marketing, SEO, and ads. Enable marketing teams to focus on creativity and customer engagement, not manual ops. Field Marketing Enablement Streamline event and campaign processes to minimize operational overhead. Improve data capture, tracking, and ROI reporting for field events.