Beauty & Wellbeing Brand Manager (Clear) job opportunity at Unilever.

Other

Ho Chi Minh City, Vietnam

Ho Chi Minh Ci..........Vietnam

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Development of a share-growth-oriented #marketing plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel specific needs • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team • Develop & lead implementation of integrated ideas & #activation platforms based on the brand vision plan working with cross-function teams and external agencies. • Champion optimal launch of #innovation platform • Lead the development and execution of a market-specific #content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends. • Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends. • Own content effectiveness and excellence for the brands across consumer and shopper touchpoints • Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with. • Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem. • Continuously analyze content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall #ROI