Director e-com job opportunity at Adidas.

Diploma

Istanbul, Turkey

Istanbul....Turkey

Drive and implement the #eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targets __ Partner with VP eCom & DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experience __ #Lead the eCommerce channels in #Türkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy & Programs and Planning & Analytics) __ Lead Partner Program channel in Türkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunities __ Lead eCom #merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plans __ Deliver annual e-Com P&L targets by: Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teams __ Align with marketing team for Own eCom and Partner Program MAEX budgets __ Ensure operational costs are in live with target __ Responsible for commercial decisions at cluster level by analysing the eCommerce KPI’s and local trends and needs __ Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholders __ Manage and control operational expenses in line with the cluster eCommerce budget __ Operationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized) __ Coordinate respective teams to accomplish the tasks associated with running #adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team. __ Develop business plan for Türkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM Türkiye, eCom Hub, Finance). __ Develop deep consumer insights to support the decision-making process especially among target segments __ Liaise with DTC to deliver more seamless omnichannel experience for consumers. __ Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings) __ Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channels __ Ensure high employee engagement through effective motivation, coaching, training and development of respective teams __ Ensure compliance with global policies, procedures and regulatory guidelines.