Trade Marketing Manager - Japan job opportunity at Brown-Forman.

Home Jobs In Japan Tag: Job Trade Marketing Manager - Japan position at Brown-Forman


DatePosted 19 Days Ago bot
Brown-Forman Trade Marketing Manager - Japan
Experience: 8-years
Pattern: full-time
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degreeHigh School (S.S.C.E)
loacation Japan | Tokyo, Japan
loacation Japan | Tokyo....Japan

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. This role is a Trade Marketing Leader for a Japanese business and a position that is part of the Marketing Leadership team in Japan whilst being a solid link to commercial leadership.   Meaningful Work From Day One The role will own the planning and implementation of all On and Off trade annual strategies and work closely with customers to ensure all annual activations are aligned with the brand marketing strategy. As a Marketing Leader in the Japanese business, the role will come with an opportunity to manage, coach and develop three team members whilst influencing the wider Japan, Asia and Global BF business. What You Can Expect Trade Marketing Leadership & Team Development ● Coordinate and oversee the work of Trade Marketing team members ●  Development, mentor and build a strong talent pipeline Strategic Planning ● Contribute to brand, channel and customer strategies. ● Lead with the Sales Team turning the “selling stories” into sales tools to effectively present brands, products and the marketing initiatives to their customers ● Oversee preparation and execution of 12M Activity Calendar for all Off-Trade channels covering key selling periods identified in Brand Plans to maximize effectiveness Brand Activation ● Coordinate preparation of cross channel Trade Marketing activations in line with brands, channel and customer strategies ● Oversee execution of key marketing platforms/initiatives ●  Promotional activities recommendation and evaluation per channel/client ● Ensure proper execution of promo guidelines delivered by marketing team POSM & Gift Pack Management ● Partner with the Global POSM agency HH Global ● Management of development and distribution of POSM materials for brand platforms based on the communication guidelines delivered by BM ● Management and development of merchandising standards for all POSM ● Management and development of Tailor-Made actions in cooperation with Brand Marketing and Sales Team ● Ensure proper execution of promo guidelines delivered by marketing team Measurement & KPIs ●Track and report progress on listings and distribution building activities for all products ●Track and report issues with recommended prices and execution of pricing strategy ● Intermediary evaluations of promotions using sell-in, sell-out data and qualitative feedback from colleagues ●  Drive deep shopper understanding as a base for all decisions made ●   Regular market visits monitor BF and competitors’ activities in-store Budget Management ●  Budget management of related spending to keep them within approved budget frames ●  Represent Trade Marketing function throughout S&BP process and whenever any ad-hoc reporting is required ●  Look for opportunities to optimize cost of POS purchase and logistics What You Bring to the Table ●  University graduated ●  8+ years working experience in sales related industry – at least 2 years working experience in eCommerce related field; Spirit industry background is strongly preferred ●  Fluent Japanese and English speaking and writing ●   Very good analytical skills ●   Time management and organizational skills ●    Strong communication skills (influencing, listening, presentations, written) ●  MS Office applications ●   IT literate Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI #jackdaniels Requisition Type: Employee Management Level: Leader Global Job Level: L3 Number of Openings Available: 1

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