Senior Marketing Automation Lead job opportunity at Alfa Laval.

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DatePosted 17 Days Ago bot
Alfa Laval Senior Marketing Automation Lead
Experience: 8-years
Pattern: full-time
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loacation Lund, Sweden
loacation Lund....Sweden

Alfa Laval Energy Division Marketing is looking for Senior Marketing Automation Lead  Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.  About the job Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, standards, and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and confidence. In this role, you will own the divisional marketing automation strategy and lifecycle programs end-to-end. You will design scalable, modular journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build and scale a data-driven lifecycle engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with the standards, templates, and coaching needed to execute effectively. Priority Areas & Responsibilities for this role include: 1. Lifecycle Architecture & Journey Design Define lifecycle frameworks across personas, products, industries and stages; design modular end-to-end journeys (onboarding, adoption, upsell, churn prevention, win-back) Maintain global modules, governance, and localization toolkits 2. Data, Consent & Scoring Governance Develop lead/account scoring, optimize performance, tracking, and tagging standards Ensure GDPR compliance and governance 3. Program Execution & Operations Build and optimize automated, journeys with dynamic content across channels Manage always-on-lifecycle programs and ensure accurate tagging and tracking 4. Integrations & Personalization Integrate marketing automation with Web, CRM, product, event, and other relevant systems; collaborate on templates, audience sync, and personalization 5. Experimentation & Optimization Lead structured testing across messaging, offers, cadence, and channels, maintaining a knowledge base to scale successes 6. Enablement & Scaling Develop playbooks, templates, training, and conduct audits/readiness assessments Manage central assets and localization workflows This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence Who You Are  You are a senior marketing technologist who seamlessly blends platform architecture, data governance, and hands-on marketing automation execution. A systems thinker, you set high standards while enabling colleagues to scale marketing automation effectively. Skilled at influencing cross-functional stakeholders, you orchestrate Platforms, Funnel, Analytics, Sales/CRM. Driven by a passion for measurable business outcomes, you consistently ensure that technology and strategy deliver tangible results. What you know Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics, or similar.   8+ years hands-on in B2B or B2C marketing automation; Agency or Center of Excellence background required    Deep expertise in one or more marketing automation platforms (e.g., Marketo preferred, HubSpot, Salesforce)  Practical knowledge of deliverability, privacy (GDPR), and data hygiene   Evidence of journey architectures you’ve designed, scoring models you’ve tuned, and before/after impact on revenue metrics.  Track record of delivering growth in marketing generated lead pipeline, conversion, retention & engagement Excellent English skills both written and spoken What’s in It for You?  Lead a mission critical growth engine at the heart of a global industrial business. You’ll set the standard for how marketing automation is done, shape the platform and practices division wide, and see your work reflected directly in pipeline, revenue, and customer value.  Assessment practicalities   We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.  For more information, please contact:    Oliver Hellberg, Head of Marketing & Commercial Excellence, Energy Division, oliver.hellberg@alfalaval.com Tanja Sukaj Talent Acquisition Partner, tanja.sukaj@alfalaval.com     For union information, please contact:    Monica Anderberg, Unionen, at Monica.Anderberg@alfalaval.com Johan Ranhög, Akademikerna at Johan.Ranhög@alfalaval.com Stefan Sandell, Ledarna at Stefan.Sandell@alfalaval.com We review applications continually, so please send yours no later than 15th of March 2026. If the right candidate appears, the ad will be closed earlier. Applications sent directly via email will be disregarded without notice due to General Data Protection Regulation (GDPR).

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